SOCIAL MEDIA SPECIALIST

Design Posts for Social Media Platforms

2. Build and execute social media strategy through competitive research,

platform determination, benchmarking, and audience identification

3. Generate, edit, publish and share daily content (original text, images, video

or HTML) that builds meaningful connections and encourages community

members to take action

4. Set up and optimize company pages within each platform to increase the

•

visibility of companys social content

•

5. Moderate all usergenerated content in line with the moderation policy for

each community

6. Create editorial calendars and syndication schedules

7. Continuously improve by capturing and analyzing the appropriate social

data/metrics, insights and best practices, and then acting on the

information

Search Engine Marketing Specialist duties and responsibilities

1. Plan, develop and implement our SEO strategy

2. Work towards organic search optimization and ROI maximization

3. Regularly perform thorough keywords research

4. Identify key SEO KPIs

5. Monitor redirects, click rate, bounce rate, and other KPIs

6. Prepare and present reports regularly

7. Identify our buyer persona to better target identified audiences

8. Identify problems and deficiency and implement solutions in a timely manner

9. Suggest improvements for process and productivity optimization

10. Work with web developers and marketing teams to properly implement SEO best

practices

11. Implement SEO best practices by working with web developers and marketing team

12. Stay up to date with the latest SEO and digital marketing latest trends and best

practices

13. Keep abreast of the latest SEO and digital marketing trends and best practices