Main Objectives:

Marketing Communication

• Develop a marketing communications plan including strategy, goals, budget and tactics.
• Design and trace all the best practices implemented for all marketing communication activities.
• Manage day-to-day relationships across multiple media agencies to deliver approved KPIs within agreed budget.
• Track ROI for marketing campaigns.
• Create and improve processes for collecting/analyzing data, evaluating the impact of programs, and providing actionable insights for the future.
• Applying the media relations strategy as planed and approved by the Group, seeking high-level placements in broadcast and online media.
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.
• Coordinate marketing campaigns with sales activities.
• Manage the corporate branding.

PR and Digital Communication

• Responsible for brand management company identity and image.
• Implement PR action plans as per approved PR Strategy by the Group.
• Coordinate and interact with the media and PR activities as per approved plan by the Group.
• Create content and provide draft for press releases and other related articles for strategic and tactical approach.
• Organize events as new openings and other as requested.
• Manage social media channels for targeted campaigns.
• In collaboration with our partners provide the content for social media and identify new ways of keeping the clients interested.
• Coordinate and adhere to the guide from the group on social media performance and manage the company team to engage audiences across new media.
• Monitor and manage company website and social media pages and address clients’ queries.
• Gather customer feedback from online and traditional promotional channels to inform sales and product teams.

Internal Communication

• Develop internal branded materials as needed based on Group Guidelines:  Company Brochure, Website Content, Blog, Photo Gallery with updated photos etc.
• Ensure documents and marketing materials are current, accurate and properly reflect the brand and desired messaging.
• Distribute information about new promotional opportunities, new products to the Group.
• Support in communicating internally at the company level Group messages and campaign traits and results.
• Support the group in the enforcing of corporate values and in establishing company values adherence.
• Support in keeping the teams of the company engaged during internal campaigns at group level or any other support for employee engagement.
• Provide support in reinforcing the company’s/group’s social responsibility actions.
• Provide frequently internal news about company achievements, success stories, and content for Balfin Bulletin etc.
• Find and propose news ways of keeping the employees engaged and involved in company/Group activities, events, campaigns etc.

Corporate Social Responsibility

• Apply and implement the CSR action plan annually approved by the Group based on the Group CSR Strategy.
• Promote CSR activities in the media, social networks etc.
• Provide suggestions and ideas for CSR related activities to the Group.

Crisis

• Follow the instructions developed by the Group on Crisis situations.
• Advising company staff on handling and working with the media according the guidelines and policies at group level on Crisis management.
• Coordinate and work closely with the customer service response team to and establish together with them a process in which they are resolved and communicated.
• Schedule and facilitate the post-event debrief meeting with recovery team leads to identify lessons learned and opportunities for improvement where recovery plans were activated.

Requirements:

• Excellent written and verbal communication skills.
• College degree (MBA preferred).
• Excellent teamwork skills.
• English fluent.
• Highly computer skilled.
• Good communicational skills.
• Methodical and organized.
• Integrity and innovative skills.

How to apply:

All interested parties can apply by sending their CV and motivation letter to the address hr@fashiongroup.al with the subject Marketing, PR and Communication Manager